The market research industry’s challenges and solutions are addressed at Simply Smart

The market research industry’s challenges and solutions are addressed at Simply Smart

Dubai, The United Arab Emirates: The Simply Smart conference was hosted in Dubai on September 28 by Toluna, a global online market research company. It brought together a distinguished group of regional market research leaders to discuss the state of the sector as uncovered in Toluna’s most recent report on the future of market research, Agile research landscape, Smart simplification in an ever-changing world. This report is the result of polling over 400 marketers and research professionals to understand industry’s perspectives, challenges, and opportunities.

Eliza Frascaro, Head of Research, SE & MEA explained the aim of the report: “After almost three years of disruption and change, we wanted to know where our industry is and where it’s headed. We wanted to understand where brands are planning to spend their budgets now and in the next couple of years, what their priorities are, what they expect from technology providers and partners, and the role of DIY, assisted and full-service projects in their day-to-day. And if the survey’s regional results, which included Dubai and KSA, were enriching, the insights we got from the discussion here today were truly enlightening.”

The panel discussion included guest speakers from well-known industry players in UAE and KSA as