‘The skincare industry in the UAE has generated $1.2 billion in sales’: Asghar Akhtar Khan

‘The skincare industry in the UAE has generated $1.2 billion in sales’: Asghar Akhtar Khan

Investment banker and Pepsi co-heir Ashgar Akhtar Khan launches VITA Eternity amid expansion plans in the GCC

Published: Thu 7 Jul 2022, 3:03 PM

Asghar Akhtar Khan, a Pepsi co-heir and an alumnus of Boston University, has turned a new leaf as an entrepreneur.

In 2019, though he had entered the $10.5 billion organic skincare market with ex-celebrity designer Ollia Tzarina, a Greek-born-Russian designer, who is known for red carpet outfits of Beyoncé Knowles and Kendall Jenner, his business acumen and entrepreneurial skills are on show following the launch of VITA Eternity in the UAE on June 10.

VITA, which means life in Latin, Eternity seeks to tap the organic skincare market in the country and beyond. “Data shows that the skincare industry in the UAE has generated $1.2 billion in sales, of which 24 per cent accounted for online sales alone. We’re also conscious of our price points, which are highly competitive,” he says.

Credibility, he claims, is his biggest capital.

Outside of his entrepreneurial pursuits, Khan is a fitness freak.

“After a hard day’s work, I usually like to read articles online or watch edutainment documentaries and movies. However, the best way to unwind is a 50-minute workout as it strikes a happy blend of