UAE Media: COVID-19 Prompts Industry for Rapid Digital Transformation – ZAWYA

UAE Media: COVID-19 Prompts Industry for Rapid Digital Transformation – ZAWYA

UAE Media: COVID-19 Prompts Industry for Rapid Digital Transformation UAE Media: COVID-19 Prompts Industry for Rapid Digital Transformation | ZAWYA MENA Edition HomeArticleUAE Media: COVID-19 Prompts Industry for Rapid Digital Transformation First-of-Its-Kind Survey Addresses Media Industry Amidst COVID-19 Challenges    Dr. Sulaiman AlHattlan78.6% of participants consider Financial Stability as the biggest challenge for media institutions in light of COVID-19 pandemicQuarantine represents the greatest challenge for 92.3% of workers in media sectorSulaiman AlHattlan: Survey aimed at keeping abreast of the rapid changes in the media landscape.AlHattlan: Survey provides future insights that contribute to the development and sustainability of the media sector.Recommendations: Expediting an integrated digitization process is essential Dubai: Hattlan Media, the leading public relations and media consultancy services company, commissioned the first-of-its-kind industry survey in the UAE, gathering insights from media professionals and journalists from Arab and international organizations. The survey addressed the media industry amidst the global challenges imposed by the COVID-19 pandemic and their overall impact on the industry.Journalists in the print media made up 48.3% of the total survey participants, while participants working in the broadcast and digital media constituted 33.3% and 18.4%, respectively. Respondents' job positions varied between reporters and editors (39.8%), managers (21.6%), freelancers (26.1%) and presenters