WARC announces jury for the Middle East & Africa WARC Awards 2024

WARC announces jury for the Middle East & Africa WARC Awards 2024

WARC has announced its jury for the WARC Awards for Middle East & Africa 2024.

Held in association with LIONS, the awards will  strategies and impact across 12 categories as picked by the jury.

“We have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and cultural insight to the judging process,” said John Bizzell, Awards Lead at WARC.

All the jury come from the Middle East and the Africa region.

Familiar names from the Middle Eastern advertising industry include Khaled Al Shehhi, the Executive Director of Marketing and Communication at UAE Government Media Office and Omnicom Media Group CEO Elda Choucair.

Al Shehhi will lead the jury for the Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data categories as jury chair.

He will be joined by Elda Choucair and Vice President Marketing of Qatar Airways, Babar Rahman.

Industry professionals from the African region include Mindshare Tunisia’s General Manager Yssem Saadi, Jumia Group Chief Marketing Officer and Co-Head of Brand,Yvonne Gyefour, Starcom East Africa/ALB Media Director Christine Amisi-Bwire, Old Mutual Chief Marketing Officer, Mosala Phillips and Dawn Rowlands, the Dentsu CEO for Sub Saharan Africa

The juryor the Brand Purpose, Business-to-Business, Cultural Impact, Customer