Interview: Ferrari accelerates in the Middle East – with a passion – ZAWYA

Interview: Ferrari accelerates in the Middle East – with a passion – ZAWYA

"It's interesting to see the evolution, from a cultural perspective, going on in Saudi Arabia, and we have a lot of passionate clients there.. The "Passione Ferrari" Club Challenge he launched in the Middle East - the only venue so far outside Europe - encapsulates all those values, offering Ferrari owners, in return for around $100,000 per year, the chance to drive full-performance racing cars on some of the best-known tracks in the region - in Dubai, Abu Dhabi, Bahrain and Muscat.. People are ready to have fun and to enjoy their own country, and what their own country can offer.. Ferrari sold more than 10,000 cars for the first time in its history, producing revenues of €3.76bn ($4bn), 10 per cent up on the year.. Our model is based on one simple statement - delivering to the market something less than what the market demands.. We have the pleasure to launch a lot of new models and there is always a lot of demand, but we would like our clients to appreciate the fact that it takes time to receive a Ferrari," Turri said.. In general the luxury market is doing well, but specifically our segment, which is luxury