Innovative startups and SMEs fund invests USD 250,000 in Gamiphy

Innovative startups and SMEs fund invests USD 250,000 in Gamiphy

Amman: The Innovative Startups and SMEs Fund (ISSF) - the largest investment fund of its kind in Jordan - has announced a direct investment of USD 250,000 in Gamiphy; an eCommerce-growth platform that enables online businesses to launch various omni-channel experiences for their users, such as customer loyalty programs, live commerce experiences, branded games, on-site recommendations and personalization and other features that help them boost conversions and retention.

This investment is part of a $1.55 million investment round led by led by Kuwait-based Al Muhallab VC, which also includes investments from the Bank of Palestine, Innovative Private Sector Development (IPSD), and angel investors.

“ISSF has chosen to invest in Gamiphy - a platform that has attracted partnerships from several global platforms - in appreciation of the importance of the technological solutions that contribute to the growth of the e-commerce sector that continues to thrive, especially after the COVID pandemic. Through this investment, we seek to bring this regional company to Jordan to support the market and empower Gamiphy to reach its full potential. This will ultimately contribute to positioning Jordan as a prime tech and entrepreneurial hub,” commented ISSF CEO, Eng. Mohammad Al-Muhtaseb.

In turn, CEO of Gamiphy, Aws Al Nabulsi, elaborated, “ISSF's