Lucid Motors To Open 8 Showrooms By End Of 2020

Lucid Motors To Open 8 Showrooms By End Of 2020

Lucid Motors rolled out a retail plan on Wednesday designed to make it a serious alternative to Tesla Motors for consumers looking for upscale electric vehicles.. "We thoughtfully developed Lucid's retail strategy to provide customers with very specific experiences when they enter our showrooms and speak with our representatives," said Lucid CEO Peter Rawlinson.. Lucid's roots can be traced to the battery supplier Atieva that made batteries for Formula E racing cars, a competitive circuit of electric vehicles that began in 2014.. After announcing the Air in 2017, the company struggled to raise enough capital to build an assembly plant..