MENA’s PR industry likely to double current $1bn value by 2030

MENA’s PR industry likely to double current $1bn value by 2030

The founder of ASDA'A BCW and president of BCW Middle East, Sunil John, said that the region is set to witness several global events in 2020, including Expo 2020 Dubai and the G20 Summit meetings in Saudi Arabia.. The events will position the region as a strategic market and contribute to the regional PR industry's growth.. There is a compelling need to tell our story to the world, to show that we have a lot to contribute and add value.".