Zain Bahrain’s Z-waste initiative in full swing | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

Zain Bahrain’s Z-waste initiative in full swing | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

Zain Bahrain, a telecommunications industry innovator in Bahrain, continues its commitment to Environmental Responsibility by celebrating World Environment Day among its employees through its ongoing Z-waste initiative to the local community. The event was aimed at raising awareness of conserving the environment and protecting the planet by collecting e-waste. In celebration of World Environment Day and as part of spreading awareness and tapping into changing behaviour and continuous awareness to have responsible citizens, Zain Bahrain has organised a call of action to collect electronic waste in its headquarter by placing a box for employees to dispose of their old electronic devices and equipment. The Z-waste initiatives come under Zain’s biodiversity strategy, which is a crucial part of the overall environmental sustainability strategy. With the global climate change issue approach is evolving, Zain has revisited its sustainability strategy to introduce a progressive target that includes biodiversity towards environmentally and ethically responsible business decisions and increase awareness of biodiversity’s importance and value. Zain Bahrain has collected nearly 20 tons of e-waste since the start of the initiative. It has designated a large drop box placed at Zain’s headquarters for employees to place any unwanted or expired electronic waste. The e-waste drop box