TGT wins gold for energy branding

TGT wins gold for energy branding

TGT's brand transformation has won Gold for "Best visual identity from the energy and utilities sector“ and Silver for "Best visual identity from the engineering and manufacturing sector“ the seventh annual Transform Awards MEA 2020.

 

TGT enlisted Handsome Brands and Emberson to create a new brand that would better reflect the business, cut through the competition, and outperform in a challenging market. This meant completely rewriting the brand strategy; engineering a new brand architecture, technology brands, naming system, and a new product portfolio; then seamlessly connecting everything at all touchpoints with a distinctive visual identity.

 

"This was much more than a 're-brand', this was a total brand transformation“, commented Ken Feather, Chief Marketing Officer, TGT.

 

"Twenty years of pioneering break-through diagnostics meant TGT had the pedigree and ingredients to become a winning brand.