Does Philip Morris International (PMI) Provide The Managerial Playbook For Western Oil Majors?

Does Philip Morris International (PMI) Provide The Managerial Playbook For Western Oil Majors?

Flames from a flaring pit near a well in the Bakken Oil Field. The primary component of natural gas ... [+] is methane, which is odorless when it comes directly out of the gas well. In addition to methane, natural gas typically contains other hydrocarbons such as ethane, propane, butane, and pentanes. Raw natural gas may also contain water vapor, hydrogen sulfide (H2S), carbon dioxide, helium, nitrogen, and other compounds. (Source: www. earthworksaction. org). As of July 2014, roughly 30 percent of the (Photo by Orjan F. Ellingvag/Corbis via Getty Images) What is the future of Western oil majors as they battle increased scrutiny from socially activist investors, citizens, and governments? My suggestion is that they learn from the practices of Philip Morris International (PMI), the tobacco giant. PMI's 2020 sustainability report states that "more than one billion people worldwide…and around the same number will smoke in 2025." The report goes on to say that the addressable market of 1 billion customers worldwide has stayed constant since 2010. The World Health Organization projects this to be constant for at least another five years because nicotine is a highly addictive substance. Similarly, oil has similarly addicted customers. Despite all the promise