Crafting a greener future: Story of Sanaa Mohammad

Crafting a greener future: Story of Sanaa Mohammad

AMMAN — In Jordan, amidst the burgeoning discourse on environmental sustainability and innovation, Sanaa Mohammad’s narrative unfolds — a testament to the power of visionary thinking and environmental stewardship in the realm of fashion. Her journey from an aspiring designer to a trailblazer in sustainable fashion is an illustration of how creativity, when aligned with the cause of environmental conservation, can pave the way for significant societal contributions and industry transformation.

Sanaa’s venture began with a simple, yet, profound realisation of the excessive textile waste plaguing our planet. Armed with a passion for design and commitment to making a difference, she set her sights on transforming discarded denim and other fabrics into something beautiful and valuable. This was not merely a project but a mission to introduce a sustainable ethos into the fashion industry.

The turning point in her journey came through a symbiotic partnership with a local factory, a collaboration that breathed life into her innovative designs. This endeavor, however, was not just a solitary pursuit but was significantly bolstered by the support through UNIDO’ Khayt Fashion Design Competition, which recognised the potential of her initiatives to contribute to Jordan’s fashion industry’s growth and sustainability.

Khayt initiative brings together emerging Jordanian designers