Almosafer partners with Visit Oman to fuel growth of inbound tourism to the Sultanate from KSA, Kuwait and UAE

Almosafer partners with Visit Oman to fuel growth of inbound tourism to the Sultanate from KSA, Kuwait and UAE

Riyadh, KSA: Almosafer, the most holistic travel platform from Saudi Arabia, and Visit Oman have signed a partnership agreement at World Travel Market to boost leisure tourism to Oman from Saudi Arabia, Kuwait and the United Arab Emirates (UAE). Under the partnership, Almosafer’s consumer business will run a 360 marketing campaign throughout 2023 to promote Oman to the travel platform’s customer base in Saudi Arabia, Kuwait and the UAE. The campaign will aim to increase awareness of Oman as a tourist destination, highlighting the many attractions available in the Sultanate.

Oman is a fast-growing destination for Almosafer’s consumer business, with hotel bookings increasing exponentially in 2022. Between January to October 2022, there has been a steep increase in bookings compared to the same period previous year. Hotel bookings from Saudi Arabia have increased by 370% and from the UAE by 432% for the year-to-date, compared to the same period in 2021, while bookings from Kuwait have increased by an astounding 1,070%.

Muzammil Ahussain, Executive Vice President of Almosafer, said: “Oman is becoming increasingly popular for travellers in the Middle East. We are excited to be working together with Visit Oman to showcase the country’s stunning natural beauty and its wider tourism offering