Jindal Shadeed’s green steel process ‘cuts carbon emissions’

Jindal Shadeed’s green steel process ‘cuts carbon emissions’

Jindal Shadeed, which operates a direct-reduced iron-electric-arc furnace steel complex in Oman, has devised breakthrough processes that have led to reduced carbon emissions and minimal negative impact on the environment.

“It is important for manufacturers to acknowledge that reimagining core processes and driving transformation across business ecosystems with an eye on sustainability also has the potential to significantly enhance energy efficiency, decrease costs, and reduce wastage of resources while simultaneously boosting brand credibility, image and perception.

“As the country’s youth grows to be more mindful of such aspects, it becomes even more quintessential to adhere to international best practices and position businesses as environmentally conscious entities,” said the company’s Chief Executive Officer, Harssha Shetty, participating in the Tejarah Talks.

Sustainability is not a choice

“Embracing sustainability is no longer a choice, it’s a prerequisite for business viability. Whether customers, investors, or stakeholders, the effects of climate change have made society double down on the importance of sustainable operations. Consumers are leaning more toward businesses that uphold strong ESG values. As a progressive, innovative, and community-centric organisation, Jindal Shadeed places keen emphasis on sustainability and ensures it is well-integrated into all its operations,” he said.

The event was held recently at the Zain Auditorium in the