Aramco, Etisalat among strongest Middle Eastern brands in 2023

Aramco, Etisalat among strongest Middle Eastern brands in 2023

UAE’s Adnoc is the second most valuable brand in the region and ranked 138th globally, entering the top 150 for the first time

Published: Wed 18 Jan 2023, 11:28 AM Last updated: Wed 18 Jan 2023, 11:29 AM

Saudi oil giant Aramco remains the most valuable Middle Eastern brand while UAE’s Etisalat e& is the strongest brand in the Middle East in 2023, according to the latest report released by Brand Finance.

With a brand value of $43.6 billion, Aramco is the most valuable brand in the region and 29th globally.

The UAE’s Adnoc is the second most valuable brand in the region with a brand value of $14.1 billion and ranked 138th globally, entering the top 150 for the first time. The brand’s value has grown by 11 per cent over the past year and has a corresponding brand strength rating of AA+.

“Adnoc is also actively embracing the energy transition, committing $15 billion to low-carbon solutions, new energies and decarbonization technologies in support of their Net Zero by 2050 ambition,” the report said.

Etisalat by e& retained its position as the strongest brand in the region at 89.1 out of 100 as the group accelerate its transition into a tech-driven telecom firm. Etisalat by