Aramco still the region’s most valuable brand

Aramco still the region’s most valuable brand

Saudi state oil giant Aramco has retained its position as the Middle East’s most valuable brand, valued at $45.3 billion, beating the UAE’s oil company ADNOC to the top spot again.

ADNOC retained its position as the region’s second most valuable brand, with the remainder of the top five being Saudi Telecoms Company (stc), UAE telecoms company Etisalat by e& and Qatari bank QNB.

The only Kuwaiti company to make the top 10 was Kuwait Petroleum Company (KPC), which fell from number nine to number 10, while Saudi Arabia’s Al Rajhi Bank landed the sixth spot.

Dubai’s Emirates Airline fell one place from six to seven, while Saudi chemical company SABIC and Saudi National Bank (SNB) made up the remainder of the top 10.

Dubai’s largest bank Emirates NBD also fell to 12th place, having been number 10 in 2022.

Brand valuation consultancy Brand Finance calculates brand value as the net economic benefit that a brand owner would achieve by licensing their brand on the open market.

It values Aramco at $45.3 billion, ADNOC at $14.2 billion and stc at $12.3 billion.

(Reporting by Imogen Lillywhite; editing by Cleofe Maceda)

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