Aramco’s Wa’ed invests in Saudi platform that monetizes podcasts

Aramco’s Wa’ed invests in Saudi platform that monetizes podcasts

Although podcasts are growing in the Kingdom and the region, Mohtwize founder Khalid Alkenaa said monetization opportunities are scarce. The former podcaster built the platform to allow advertisers to enter the scene, and give creators the chance to make money off their content. “Mohtwize is a smart way to monetize the podcast sector, and our platform is helping this sector grow and flourish in Saudi Arabia and the Mena region,” its founder Khalid Alkenaa said. Wa’ed’s managing director, Fahad Alidi, said they believed in this vision, hence the funding. “Mohtwize’s unique platform is helping monetize Saudi Arabia’s sector and its sustainable financial model is supporting more content,” he explained. The company plans to launch another tech solution to allow corporate sponsors to place ads in archived podcasts. Copyright: Arab News © 2021 All rights reserved. Provided by SyndiGate Media Inc. ( ).