Grohe scales up in Saudi Arabia with green offerings

Grohe scales up in Saudi Arabia with green offerings

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Saudi Arabia - Grohe, the leading global brand for innovative and sustainable bathroom solutions and kitchen fittings, has embarked on an ambitious growth strategy in Saudi Arabia.

As part of its strategic expansion in one of the GCC’s most vibrant markets, Grohe will be striking new partnerships to strengthen its presence in the kingdom’s SR3.1 trillion ($830 billion) construction sector and introducing its world-class products and smart solutions incorporating proprietary water-saving technology.

The growth of the Saudi construction market is driven by ambitious national agendas and stimulated by regulatory reforms and significant investment in housing and infrastructure development.

According to Mordor Intelligence, Saudi Arabia has more than 5,200 ongoing construction projects valued at $819 billion, approximately 35% of the total value of active projects across the GCC. The company’s focus is aligned with Saudi national agendas, such as Vision 2030 and National Transformation Project.

Renu Misra, Leader Mena, LIXIL EMena, said: “We look forward to actively supporting Saudi Arabia’s transformation and contributing to its vibrant economic diversification. Our new strategic initiatives and loyal partners will build the capacity required to support our strong growth projections for Grohe in the kingdom.”

She added: “We see significant opportunities to make a positive impact on climate change mitigation