‘Lucid’ Group Launches 1st Middle East Studio in Saudi Arabia

‘Lucid’ Group Launches 1st Middle East Studio in Saudi Arabia

Lucid Group, setting new standards with the longest-range, fastest-charging electric car on the market, announced the opening of its first Studio in the Middle East in Riyadh.

"The launch of our first Studio in the Middle East marks yet another step towards Lucid's mission to inspire the adoption of sustainable energy on a global scale, and I'm delighted this brand-new studio is set to open here in Saudi Arabia," said Peter Rawlinson, Lucid's CEO and CTO.

"Saudi Arabia recognizes the seismic transition toward automobile electrification and it looks to the future to secure a better world for generations to come with Saudi Vision 2030."

For his part, Faisal Sultan, Vice President and Managing Director of Lucid Middle East said: "We are incredibly excited to be celebrating this milestone today, opening our Studio in Riyadh is another positive step of our journey in Saudi Arabia."

"Our in-depth knowledge of the region and our strategic partnerships enable us to deliver products catered to our customer base in the Middle East, and we're delighted to be able to meet their growing demands for electric cars in our journey to combat climate change."

Earlier this year, Lucid announced plans for a full production factory at King Abdullah Economic City