Saudi Aramco, UAE’s ADNOC feature among world’s most valuable brands
- Date: 18-Jan-2023
- Source: Zawya
- Sector:Oil & Gas
- Country:Saudi Arabia
Saudi Aramco, UAE’s ADNOC feature among world’s most valuable brands
Saudi Aramco has retained its title as the Middle East’s most valuable brand, while UAE-based etisalat by e& has been rated as the strongest.
The Brand Finance Global 500 put the Saudi Arabian oil giant’s value at $43.6 billion, up by 4% on last year, ranking it the 29th most valuable brand in the world.
While Aramco was the most valuable brand in the region, etisalat by e& was the strongest, with a score of 89.1 out of a possible 100 for brand strength.
Another oil giant, Abu Dhabi’s ADNOC, is the second most valuable brand at $14.1 billion, ranked 138th globally, entering the top 150 for the first time. The company’s value has grown by 11% over the past year, with brand strength rating of AA+, Brand Finance said.
“The brand has grown significantly through its partnerships in the sector and is seen as a role model in the region for attracting global capital, the report said.
“ADNOC is also actively embracing the energy transition, committing US$15 billion to low-carbon solutions, new energies and decarbonisation technologies in support of their Net Zero by 2050 ambition.”
The report said etisalat by e& is evolving from Etisalat Group into a tech-driven telco.
“This transition has manifested in both