Saudi Aramco, UAE’s ADNOC feature among world’s most valuable brands

Saudi Aramco, UAE’s ADNOC feature among world’s most valuable brands

Saudi Aramco has retained its title as the Middle East’s most valuable brand, while UAE-based etisalat by e& has been rated as the strongest.

The Brand Finance Global 500 put the Saudi Arabian oil giant’s value at $43.6 billion, up by 4% on last year, ranking it the 29th most valuable brand in the world.

While Aramco was the most valuable brand in the region, etisalat by e& was the strongest, with a score of 89.1 out of a possible 100 for brand strength.

Another oil giant, Abu Dhabi’s ADNOC, is the second most valuable brand at $14.1 billion, ranked 138th globally, entering the top 150 for the first time. The company’s value has grown by 11% over the past year, with brand strength rating of AA+, Brand Finance said.

“The brand has grown significantly through its partnerships in the sector and is seen as a role model in the region for attracting global capital, the report said.

“ADNOC is also actively embracing the energy transition, committing US$15 billion to low-carbon solutions, new energies and decarbonisation technologies in support of their Net Zero by 2050 ambition.”

The report said etisalat by e& is evolving from Etisalat Group into a tech-driven telco.

“This transition has manifested in both