Top marketing trends: sustainability, emerging tech and metaverse

Top marketing trends: sustainability, emerging tech and metaverse

A new report from professional services firm Deloitte explores the top marketing trends in the Middle East, with sustainability, emerging technology and metaverse coming out on top.

In this year’s edition of Deloitte’s annual ‘Global Marketing Trends’ report, a survey asked brand executives and chief marketing officers (CMOs) in Saudi Arabia and the United Arab Emirates to highlight what trends and developments they believe will make the biggest impact on marketing in the near future.

Out of a long list of trends – the marketing function is like any function undergoing major disruption – the top three identified are sustainability, emerging technology, and metaverse.