True Gamers and Takefluence launch gaming ambassador programme

  • Date: 27-Mar-2024
  • Source: Campaign Middle East
  • Sector:Oil & Gas
  • Country:Saudi Arabia
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True Gamers and Takefluence launch gaming ambassador programme



The gaming sector within the region has witnessed remarkable growth, with over 60 per cent of the population being game enthusiasts. 

Saudi Arabia and the UAE are leading this surge, with the sector expected to reach a valuation of $6 billion by 2027, according to the Dubai Multi Commodities Centre’s study. 

At the forefront of this evolution, True Gamers, UAE-based esteemed esports clubs network, has already established six clubs in Dubai, with a significant investment of $45 million to develop over 150 clubs across Saudi Arabia. 

Additionally, True Gamers is gearing up for further expansion, with plans to open new branches in Dubai, Abu Dhabi, and Sharjah within the next few months. This strategic expansion is not just about providing state-of-the-art gaming facilities but also creating an ecosystem for gaming content creators to thrive.

The content creator economy in the region underscores a pivotal shift towards authentic digital marketing strategies, with nano and micro-influencers and user-generated content (UGC) playing crucial roles.

This trend signals a growing demand for a supportive ecosystem that caters to the aspirations of gaming content creators, values creativity, innovation, and collaboration.

In response to this evolving landscape, True Gamers and Takefluence have launched an ambassador programme specifically designed for the gaming