Zain KSA continue “Um Al Shogog” Reforestation and Rehabilitation Campaign for the second consecutive year

Zain KSA continue “Um Al Shogog” Reforestation and Rehabilitation Campaign for the second consecutive year

For the second year in a row, Zain KSA launches the Um Al Shogog reforestation and rehabilitation campaign, in cooperation with the Environmental Green Horizons Society. This stems from Zain KSA’s corporate sustainability strategy and confirms its unwavering commitment to environmental sustainability. By increasing the vegetation cover in the Kingdom, Zain KSA aspires to enhance biodiversity, conserve natural resources, and offset carbon emissions. Driven by Saudi Vision 2030, Zain KSA has launched a suite of fully integrated initiatives to help contribute to achieving net zero emissions by 2060, in line with the overarching targets of the Saudi Green Initiative launched by HRH Crown Prince Muhammad bin Salman, Deputy Prime Minister and Minister of Defense.

Zain KSA was keen to apply its other values related to community, diversity, and inclusion in this initiative. Orphans and volunteers from “Kayan charity for Orphans” worked alongside Zain KSA employees to plant seedlings and trees in the park, with the aim of completing the rehabilitation of the park and turning it into an attractive destination for domestic ecotourism.

Mr. Rayan bin Abdullah Al-Turki, Chief Communication Officer at Zain KSA, stated, “Organizing such an initiative, for the second year in a row, embodies our ongoing commitment to build