25 kilo tons of e-waste collected – Sharaf DG makes a green difference

25 kilo tons of e-waste collected – Sharaf DG makes a green difference

Each year, millions of electronics are consumed and go waste at the end of the year instead of being upcycled. Improper disposal adversely affects the environment and leads to a host of irreversible issues. Recent developments in the retail space are geared towards a conscious shift to sustainable means. This year, with Dubai Shopping Festival, Sharaf DG invited electronics donations at their retail outlets to give back to the surroundings in a pivotal way. The e-waste collection drive created a means to encourage individuals to help reduce the carbon footprint. Families could bring old and used accessories, smartphones, laptops, tablets and other hard goods to Sharaf DG and get Gift vouchers for contributing to the noble cause. A whole hearted contribution turn this into the largest e-waste collection drive of its kind in the region with 25 kilo tons of E-waste collected. And YES Solutions responsibly supported the endeavor by recycling the collection. Creating solutions for nature has steered the team to drive several initiatives for sustainable growth. Sharaf DG went Paperless and encourages customers to accept green bills over emails. Cloth and paper bags have been introduced at all the stores to take home premium products in green covers.