Al-Futtaim IKEA’s new collection offers multifunctional home furnishing solutions to customers

Al-Futtaim IKEA’s new collection offers multifunctional home furnishing solutions to customers

- Affordability is key to the Al-Futtaim IKEA business idea with prices of over 40% products remains unchanged

- Expansion plan includes store upgrades in Abu Dhabi

- Opening of the Sustainability Shop in Al-Futtaim IKEA’s store in Festival Plaza has contributed to the increase in overall store sales

United Arab Emirates, Dubai: The world is changing, faster than ever before, and so are people’s needs and dreams. With the aim of creating a better everyday life for the many, Al-Futtaim IKEA today announced the launch of its new collections, room setups and home furnishing solutions. This year’s offering focuses on multifunctional products that can help consumers achieve the right balance between the spaces they live in and overall wellbeing therefore making their home a space that changes with them.

Homes are spaces that do it all. Al-Futtaim IKEA believes that better products enable better homes. As work and personal lives become more flexible, designing homes to mirror the flexibility and functionality has become increasingly important. Therefore, Al-Futtaim IKEA undertook an independent research study of more than 1600 people in the UAE to further understand consumer behavior when it comes to the space they live in, and if it satisfies their needs and wants