Bridgestone collaborates with Goumbook, Fasttrack Emarat, and Nasser Bin Abdullatif Al Serkal Est

Bridgestone collaborates with Goumbook, Fasttrack Emarat, and Nasser Bin Abdullatif Al Serkal Est

Bridgestone, a global leader in tyres and sustainable mobility solutions, has entered into sustainability-focused partnership with Goumbook, in collaboration with Fasttrack Emarat and Nasser Bin Abdullatif Al Serkal Est., to promote environmental conservation and sustainable living among its customers.

As part of the “Give a Ghaf – Tree Planting Program” launched by Goumbook, Bridgestone is contributing to the global efforts of transitioning to a greener future by planting a Ghaf tree seed for every Bridgestone tyre purchase made by customers at Fasttrack Emarat stations. Customers will receive a ‘Give a Ghaf’ program certificate via email or WhatsApp following the purchase. As part of this campaign, Bridgestone anticipates planting more than 500 trees across the nation. This initiative comes as part of the company’s E8 Commitment, which aims to preserve and safeguard environment and its resources for future generations.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “We are pleased to partner with esteemed organisations like Goumbook, Fasttrack Emarat and Nasser Bin Abdullatif Al Serkal Est. to pave way for a greener future for the UAE. Through this joint sustainable initiative, we aim to raise awareness on the significance of preserving our environment and seek their participation