CAFU appoints Basil Hovakeemian as its CEO

CAFU appoints Basil Hovakeemian as its CEO

Dubai, United Arab Emirates: CAFU, the Middle East’s first on-demand car service, appoints Basil Hovakeemian as Chief Executive Officer (CEO) for CAFU Petroleum. Basil will be responsible for leading the operational and logistics function of CAFU’s fuel division, unlocking new levels of development and business success.

CAFU operates under one brand and is split into two groups of companies. While CAFU Tech focuses on the technology platform, ancillary products and support services enabling customers to connect and place their orders; the CAFU Petroleum function brings core services to customers, taking care of operations and logistics.

“Every day CAFU challenges convention through continued product-led innovation, to solve problems for the benefit of our customers. In doing so, we recognise that without a focus on consistent delivery, disruption doesn’t benefit the consumer,” said Rashid Al Ghurair, Founder, Board Chair & CEO – CAFU. “To accelerate the delivery of our innovation, we have chosen to separate the fuelling business from the tech side of the business, further improving the focus on both technology and the service operation. This also provides greater organisational agility in anticipation of market expansion. I am delighted that Basil has joined CAFU to lead CAFU Petroleum and to focus on deploying