City Centre Deira launches sustainable pop-up market to promote conscious shopping habits

City Centre Deira launches sustainable pop-up market to promote conscious shopping habits

- Mall visitors can expect a host of sustainable and environmentally friendly products, from handbags and accessories to vegan skincare and gift items, from the likes of F5 at BBZ, Call it Spring and Urban Organicx.

Dubai, UAE: City Centre Deira has launched a one-of-a-kind sustainable pop-up market. Running until 7 February, the mall is taking steps to minimise the industry’s carbon footprint by welcoming a host of sustainable brands as customers continue to put their purchasing power towards responsible retail as indicated in the results of the Big City Centre Vote.

In line with Majid Al Futtaim’s ambition to become net positive by 2040, City Centre Deira’s sustainable market is geared towards promoting conscious shopping behaviours. The pop-up brings together eco-friendly brands and small businesses to demonstrate the importance of sustainable sourcing and considered purchasing. Brands at the market include:

- F5 at BBZ: As a sustainable athleisure-wear brand, F5 aims to build a community of like-minded individuals who can proudly and comfortably wear clothes that work towards making a positive impact.

- Call It Spring: Climate neutral. PETA-approved. Free from single-use plastic bags. 100% vegan. Sustainable. Call it Spring offer stylish vegan and sustainable footwear for men and women, whilst doing the