Continental and Emirates Red Crescent collaborate to immerse children in a specially curated and joyful Ramadan experience at The Green Planet

Continental and Emirates Red Crescent collaborate to immerse children in a specially curated and joyful Ramadan experience at The Green Planet

- The experience reflected Continental’s commitment towards sustainability and raising environmental awareness

Dubai: Continental and Emirates Red Crescent (ERC) recently collaborated to host a special day out for underprivileged children in Dubai in the spirit of Ramadan, with support from The Green Planet. This activation is the continuation of a close and fruitful partnership between the tyre manufacturer and ERC that begun with the AFC Asian Cup 2019 UAE.

Continental invited 20 children, aged between 8 and 15, along with staff from ERC, to The Green Planet for a specially curated experience, which included a guided tour of the rainforest environment, bird and fish feeding, as well as the option of an up-close encounter with animals such as lizards and snakes. Continental also invited two family-focused content creators, along with their children, to join the experience. Finally, the afternoon concluded with an iftar at The Terrace; a rainforest-themed restaurant located within The Green Planet.

Sustainability is a core pillar of Continental’s and The Green Planet was a great choice to provide an enriching and enjoyable experience for children and to expose them to key sustainability and important conservation messages. They also got to see and interact with animals, birds and plants that they