COP28 in Dubai: TikTok launches $1 million initiative to fight climate disinformation and misinformation

COP28 in Dubai: TikTok launches $1 million initiative to fight climate disinformation and misinformation

Dubai: Climate content on TikTok is increasing as audiences around the world are engaging in climate conversations - and so is the risk of disinformation and misinformation spreading unchecked.

Speaking to Gulf News on the sidelines of COP28 at Expo City Dubai, Ian Gill, Global Head of Sustainability, TikTok, said TikTok has launched a new initiative just for COP28 to tackle misinformation. It is a $1 million initiative to tackle climate misinformation in support of Verified for Climate - a joint programme of the United Nations - and Purpose.

“The initiative brings together a team of ‘Verified Champions’, including scientists and trusted experts from Brazil, the United Arab Emirates, and Spain who will support select TikTok creators in developing educational content to tackle climate misinformation and disinformation while driving climate action within the TikTok community,” he explained.

“Our efforts to combat harmful misinformation while elevating authoritative information are year-round. Our policies prohibit climate change misinformation that undermines well-established scientific consensus, such as content denying the existence of climate change or the factors that contribute to it.”

Gill added: “Every day, we are inspired by our creative and active community that is passionate about having a positive impact on our world. From