du signs MoU with Masdar City at GITEX Global 2022

du signs MoU with Masdar City at GITEX Global 2022

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), is partnering with Masdar City, a global leader in sustainable innovation and development, to build a 5G Centre of Excellence in Masdar City, Abu Dhabi. The Memorandum of Understanding (MoU) was signed at GITEX Global 2022, where du is presenting an innovative showcase under the theme ‘Powering governments, Shaping The Emirates Reality’.

As part of the agreement, du will work with Masdar City, Abu Dhabi’s only planned and approved R&D cluster, to implement a Smart City Platform, which combines physical infrastructure, open and shared data, and smart applications to deliver unprecedented value. The project will also oversee the development of an advanced Command & Control Centre along with a 5G Centre of Excellence showcasing exponential technologies. This will enable operational efficiencies for Masdar City management and improve the daily quality of life for residents and tourists. The partnership spotlights du’s holistic approach to innovation in line with the UAE’s sustainability agenda and the Net Zero by 2050 strategic initiative.

Fahad Al Hassawi, Chief Executive Officer at du said: “Reinventing tomorrow is all about rethinking and rebuilding operating models for businesses and coming together to establish agile, innovative platforms to support our vision. We