Epson research reveals increased global focus on climate change

Epson research reveals increased global focus on climate change

- Research shows that people see climate change as a primary threat – on a par with the ongoing financial crisis

- Survey of 26,205 people across 28 markets suggests that despite increasing climate impacts, climate optimism has grown to more than 48%*

- Awareness of climate change leads people from around the world to adopt more sustainable lifestyles

Dubai, United Arab Emirates -- Across the world, people are stepping up personal efforts to avert climate change, according to the latest findings from Epson’s second Climate Reality Barometer. Research from the global technology leader suggests that while the world economy proves to be a distraction from efforts to address climate challenges, climate change remains a primary concern for many.

Despite a year of unprecedented climate impacts, the survey also reveals that people are increasingly optimistic that climate disaster can be averted in their lifetime. Data shows, however, that there are significant variations in confidence levels, driven by factors such as economics and age.

Optimism – influenced by economics and age

Unsurprisingly, immediate financial issues are people’s main concern. While “fixing the economy” (22%) and “rising prices” (21%) top the list of respondents’ priorities, climate change ranks a very close third (20%). Despite global economic downturn, conflicts