Expo Centre Sharjah, BEEAH Group to collaborate on strengthening sustainability standards

Expo Centre Sharjah, BEEAH Group to collaborate on strengthening sustainability standards

SHARJAH - Expo Centre Sharjah (ECS) has signed a Memorandum of Understanding (MoU) with BEEAH Group, the Middle East’s sustainability and digitalisation pioneer, to enhance bilateral cooperation in several fields of mutual interest. In particular, the two sides are looking to join forces in boosting the Group’s participation in exhibitions and events hosted by the ECS while building the Centre’s capacity to adopt top sustainability standards and practices. During a ceremony held at the BEEAH Group headquarters, the MoU was signed by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, and Khaled Al Huraimel, Group CEO of BEEAH. Several officials from both sides attended the ceremony. Under the MoU, BEEAH Group will be pivotal in enhancing the Centre’s ability to integrate sustainability practices by providing experts and consultants specialising in the field. In addition, the MoU will enable BEEAH to increase its participation in ECS events throughout the year. The two sides also plan to exchange information on key promotional activities, such as exhibitions, seminars, conferences, and specialised forums, while improving collaboration on joint ventures that benefit both parties and their respective stakeholders. Al Midfa said the signing of the MoU with BEEAH in tandem with the launch of