Irthi shapes a more sustainable future with ecologically sustainable methods and materials

Irthi shapes a more sustainable future with ecologically sustainable methods and materials

Sharjah: From championing locally produced crafts of women artisans to laying emphasis on culturally relevant and context-sensitive practices, Irthi Contemporary Crafts Council (ICCC) has made a compelling case for the handmade as a tool for sustainable transformation through its continuous efforts in promoting education and research.

With 13 collections till date, Irthi - an affiliate of NAMA Women Advancement, is focusing on meeting various sustainable criteria in terms of materials in its products and cross-cultural craft collaborations. Through applied skills and material-based knowledge, Irthi women artisans are today forging strong connections between regional craft practices and sustainability as they take the hand-making traditions of the region into diverse, contemporary markets worldwide.

Sustainability lies at the heart of Irthi efforts and its pioneering initiatives are rooted in traditional craft practices that are implemented by reinventing and revitalising age-old techniques through contemporary interpretations to ensure cultural continuance. Irthi builds its sustainable vision of a women-led creative economy through a conscious choice of material usage that merges culturally sustainable Emirati craft practices together with innovative, cutting-edge design.

The Council's investments in research and innovation of indigenous materials are a testament to its commitment to shape the future of regional and international crafts and design markets. The