Khaled Al Shehhi takes the stage at Dubai Lynx to announce new initiative

Khaled Al Shehhi takes the stage at Dubai Lynx to announce new initiative

Khaled Al Shehhi, Executive Director of Marketing and Communication at UAE Government Media Office, took to stage at the Dubai Lynx to announce the launch of a new initiative Ad Net Zero.

AlShehhi announced: “The UAE proudly launches Ad Net Zero, marking a pivotal moment in our journey towards sustainability.”

“This initiative, a project close to my professional journey in the UAE, is not just a response to a global climate emergency; it is a bold statement of our commitment in the advertising industry.”

Ad Net Zero is a global initiative committed to reducing greenhouse gas (GHG) emissions in the advertising sector.

Highlighting the significance of the initiative in the country, he shared, “With 2023 and 2024 declared as the Years of Sustainability by the UAE President, His Highness Sheikh Mohamed bin Zayed Al Nahyan, and the successful culmination of COP28 in Dubai, the message is clear: Sustainability is not optional.”

Its launch in region is aimed at decarbonising the UAE’s advertising sector and encouraging sustainable behaviour change through advertising.

“This isn’t just an initiative for the advertising industry; it’s a universal call to action. Every individual, business, and sector can make impactful contributions toward our sustainable future. Let’s unite in this vital effort,” added Al