Kia and The Waste Lab partner to raise awareness on the reality of food waste

Kia and The Waste Lab partner to raise awareness on the reality of food waste

- The collaboration advocates minimizing food waste in the region and transforming it into healthy compost, reducing carbon footprint and bringing the cycle of life full circle.

- Aligned with SDG and Kia’s commitment to reducing its carbon footprint.

Dubai, United Arab Emirates – Kia Corporation partnered with Dubai-based start-up, The Waste Lab, and launched a three-stage GCC based campaign whilst transforming food waste into healthy compost. The partnership, commenced at the start of Ramadan, nudging consumers to rethink their practices and mindset around food wastage.

The Waste Lab is a women-led, impact-driven startup based in the UAE, with a mission to reduce and repurpose food waste. Kia has always been an advocate of sustainable mobility solutions. In line with their vision of creating a positive impact on the environment, Kia is facilitating The Waste Lab as part of the collaboration with the Kia Niro Hybrid in the UAE, the Kia K5 Hybrid in Oman, and the Kia K8 Hybrid in Saudi Arabia, as a means of transportation of the food waste into nutrient-rich compost.

What is composting?

Composting is the natural process of recycling organic matter, under controlled conditions, into a soil amendment. Everything in nature eventually decomposes and goes back into the soil.