Kia and The Waste Lab partnership achieves significant reduction in food waste and CO2 emissions

Kia and The Waste Lab partnership achieves significant reduction in food waste and CO2 emissions

- Sustainability-driven initiative results in the diversion of 2,326 kilograms of food scraps from landfills and the prevention of 2,675 kilograms of CO2 emissions, equivalent to the preservation of 1,370 liters of gasoline.

Dubai, United Arab Emirates: Kia Corporation partnered with Dubai-based start-up, The Waste Lab, and successfully achieved a substantial reduction in food waste, carbon emissions during a three-stage GCC-based campaign launched during the month of Ramadan – from March 22 to April 19.

The composting initiative by The Waste Lab created local resources that promote food security and a culture of home-based plant growth. This successful, impact-driven initiative prevented 2,675 kilograms of CO2 emissions by diverting 2,326 kilograms of food scraps, which is equivalent to preserving 1,370 liters of gasoline, saving 10,700 kilometers of driving, or not charging 325,412 smartphones. The initiative also produced an estimated 698 kilograms of compost.

The partnership utilized Kia’s sustainable mobility solutions, providing The Waste Lab with several hybrid vehicles – Kia Niro Hybrid in the UAE, Kia K5 Hybrid in Oman, and Kia K8 Hybrid in Saudi Arabia – in line with Kia’s vision to become a sustainable mobility solutions provider. The Waste Lab used a data tracking and routing system to facilitate the collection