MICE events at Dubai World Trade Centre fuel Dubai’s GDP, driving AED13 bn in economic output in 2022

MICE events at Dubai World Trade Centre fuel Dubai’s GDP, driving AED13 bn in economic output in 2022

DUBAI, 30th May, 2023 (WAM) -- In line with Dubai Economic Agenda D33's objective of solidifying the emirate's position as one of the top three global cities for business and travel, business tourism accelerated its role in fostering economic growth during 2022.

Continuing to drive Meetings Incentives Conferences and Exhibitions (MICE) sector growth in Dubai in a post-pandemic new market, the largest operator across the wider region, Dubai World Trade Centre’s (DWTC) event calendar remained an economic catalyst for the nation - generating sustainably high returns for adjacent industries connected to the MICE ecosystem.

The latest 2022 Economic Impact Assessment (EIA) Annual Report estimates DWTC’s total economic output across 63 large-scale events at AED13 billion, of which a substantive AED7.4 billion was retained within the local economy. These business events hosted, organised and delivered at the venue, welcomed nearly 1.2 million attendees with 40% being international – an impressive 49% YOY increase in foreign participation, emphasising Dubai’s leadership as a global mega-event hub.

The study further observed that direct investments in an event at DWTC generated 7.4x in impact across the wider economy, meaning that every AED1 million spent at these MICE events, drove circa AED7.4 million of economic output for Dubai across