Ministry of Economy, Cisco coallaborate to launch digitisation initiatives for SMEs

Ministry of Economy, Cisco coallaborate to launch digitisation initiatives for SMEs

ABU DHABI, 11th April, 2023 (WAM) – The Ministry of Economy and Cisco have launched a digitisation initiative as part of the “Entrepreneurial Nation 2.0” programme, aimed at boosting the growth of small and medium enterprises (SMEs) in the UAE. The ‘Scale Up track’ of the initiative offers SMEs the opportunity to participate in the “Cisco Product Innovation Lab” and benefit from Cisco's digital and smart solutions. The ‘Skill Up’ track, titled “Cisco Expert Insights”, leverages Cisco's expertise in digital innovation, business development, sales, leadership, and marketing to support the growth of SMEs.

Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy, said that the UAE, thanks to the vision and directives of the wise leadership, has placed great importance on the development of businesses, as they are a key driver in supporting the country’s efforts to transition towards a new economic model based on knowledge, innovation, and sustainability. In line with the country’s outlook for the next 50 years, SMEs are well-placed for further growth and expansion.

He added, “We recognise the importance of partnerships between the private and public sectors as they are crucial in providing more opportunities and supporting SMEs in executing their business operations. Our collaboration with