Ne’ma signs a MoU with HeroGo to scale awareness about sustainable food consumption

Ne’ma signs a MoU with HeroGo to scale awareness about sustainable food consumption

- Khuloud Hassan Al Nuwais: “Through scaling up home-grown ideas, innovations and technologies, ne’ma has a goal to enable systematic changes and drive behavioural change to raise awareness about sustainable food consumption and food waste reduction.”

- Daniel Solomon: “Here at “HeroGo”, we embrace unwanted food and rescue it from being wasted. By following a mechanism that ensures the delivery of fresh natural food products, we have partnered up with local farmers and food importers to reclaim high-quality fruits and vegetables that are considered ‘ugly’, close to expiring, or excess produce and re-sell it to customers, thus diverting food from landfill. “

Abu Dhabi, UAE: “ne’ma”, The National Food Loss and Waste Initiative in UAE, signs a memorandum of understanding with “HeroGo”, the first grocery delivery company that is dedicated to revising the current grocery ecosystem where one-third of food grown globally is wasted. This partnership paves the way for attaining ne’ma’s strategic objective of halving food waste by 50% by 2030, in line with the United Nations Sustainable Goals 12.3. It also cements the collaborative efforts from key stakeholders aimed at changing consumption patterns to address the problem of food loss and waste.

The memorandum of understanding was signed by Khuloud Hassan