Panasonic strengthens commitment to environmental sustainability with mangrove planting, beach clean-up drive

Panasonic strengthens commitment to environmental sustainability with mangrove planting, beach clean-up drive

Dubai, United Arab Emirates: Panasonic Marketing Middle East & Africa (PMMAF) continues to ramp up its corporate sustainability efforts with the recent conduct of Mangrove Kayaking & Planting and Beach Clean-up in Al Zorah Nature Reserve in Ajman. Held in line with the Panasonic Green Impact campaign, the initiative wrapped up with 175kg debris removed from the coastal environment of the nature reserve, thus protecting marine and wildlife, while helping restore the pristine beauty of the emirate’s beaches. At the same time, a total of 170 mangrove trees were planted, this in support to the UAE government’s enhanced target to plant 100 million mangroves by 2030.

Since its founding more than 100 years ago, Panasonic has consistently strived to improve the quality of people’s lives when conducting its business. In line with its commitment to the net-zero climate impact and to reaching Panasonic Environmental Vison 2050, the Panasonic Green Impact initiative was launched globally last year with an aim to contribute to society-wide reductions in CO2 emissions by switching customers to energy-saving products and supplying energy-saving solutions and green energy technologies to B2B/B2G customers.

Since 1988 Panasonic has also been running the "Panasonic ECO RELAY" initiative where employees connect with one another