Procter & Gamble’s campaign sets a Guinness World Record, encourages sustainability habits among consumers

Procter & Gamble’s campaign sets a Guinness World Record, encourages sustainability habits among consumers

Dubai: In an initiative launched in early June, Procter & Gamble (P&G), in partnership with a key retail partner launched the ‘The Tree of Hope’ campaign, aimed at encouraging shoppers to pledge to change their behaviors for a more sustainable future. The campaign, an extension of P&G’s #ForestsforGood program, aimed to raise awareness of environmental issues and highlighted actions that can be taken towards leading a greener, more environmentally friendly lifestyle, while breaking a Guinness World Record and making pledges towards a sustainable environment. “At P&G, we are committed to help create a better world for future generations by driving sustainability initiatives across our brands and operations,” said ElMehdi Chad, Vice President, UAE and Levant, at P&G. “We realize that each action, no matter how small, will have an impact on the world around us, and we are therefore proud to have launched this in the UAE to encourage consumers to make simple, yet impactful changes, in their daily lives for the benefit of the environment.” ‘The Tree of Hope’ campaign asked consumers to make a series of pledges to change their daily routine in order to mitigate their own environmental footprint. These include using reusable water bottles and bags