Puck unveils ‘your creativity, infinite possibilities’ sustainability campaign

Puck unveils ‘your creativity, infinite possibilities’ sustainability campaign

Puck has launched a sustainability awareness campaign called ‘your creativity, infinite possibilities’.

It aims to promote everyday food packaging up cycling habits in homes across UAE, KSA and Oman.

The campaign’s objective is to inspire consumers to find new, fun and practical ways to re-use their Puck glass jars, keeping in mind the limited capability of glass recyclability within the region.

The new initiative aligns closely with the 12th United Nations Sustainable Development Goal, which focuses on responsible consumption and production.

Puck continuously steps up on sustainable initiatives such as reducing waste and CO2 emissions in its operations to bring consumers dairy through nutritious products.

By inviting cheese-lovers to upcycle their jars, Puck aims to encourage consumers to unleash their creativity by being more environmentally conscious, reinforcing UAE’s vision to eliminate landfill waste by 2030 and Saudi’s National Centre for Waste Management’s goal to divert 82 per cent of waste away from landfills.

As part of its mission to promote awareness to repurposing used jars, Puck is providing a bank of innovative and inspiring ideas through its website and social media channels spanning from decorative items and planters to candle holders and food containers.

Yahia Adel Z AlSharif, Head of Category at Arla Foods, said:“As a leader in