PwC Middle East Net Zero Future50 launches to support climate tech innovators in the region

PwC Middle East Net Zero Future50 launches to support climate tech innovators in the region

Dubai, UAE – Climate change mitigation and adaptation strategies are at the top of the global agenda as business leaders and governments convene in Egypt at COP27, placing a spotlight on the Middle East’s decarbonisation ambitions.

This region is one of the most vulnerable in the world to the impact of climate change due to water scarcity and food security so effective solutions must be identified. PwC Middle East believes the answer to tackling many of these challenges lies in technology and in order to support this, has launched a search for 50 innovative climate tech startups that will benefit from PwC’s support and platform for scalability and growth.

The Middle East is at the forefront of exciting digital innovations with great potential to augment mitigation and adaptation strategies through new climate change technologies and has the potential to lead the world on solving some of the most complex climate problems.

Dr Yahya Anouti, PwC Middle East’s ESG Leader and partner at Strategy&, commented: “Identifying and supporting pioneering climate change innovators will be critical to unlocking major climate change solutions. At PwC Middle East, we recognise the significance of the challenge that lies ahead to achieve ambitious net zero strategies and we are