Rebound and Circular Packaging Association partner to advance sustainable packaging solutions

Rebound and Circular Packaging Association partner to advance sustainable packaging solutions

Abu Dhabi, UAE – In a significant move at the 28th Conference of Parties (COP28), Rebound, a pioneering business focused on keeping plastics in the economy and out of the environment, proudly announces its partnership with the Circular Packaging Association (CPA). This alliance is set to bolster efforts in standardizing plastics recyclates, propelling the UAE and the global community towards unified material standards.

The agreement's official signing, a highlight of COP28, took place at the International Holding Company's (IHC) stand in the Green Zone. This partnership between Rebound and CPA is poised to develop crucial data analytics and insights, particularly around material volume estimates in the UAE and the Gulf Cooperation Council (GCC) region. Utilizing Rebound's global trade expertise, the collaboration is dedicated to fostering sustainable packaging solutions.

Priya Sarma, Chair of the Circular Packaging Association highlighted the importance of this collaboration: 'We firmly believe that collaboration is not only crucial but integral to achieving a circular economy. Our partnership with Rebound will leverage the expertise of our organizations to accelerate the adoption of sustainable packaging solutions, paving the way for a more sustainable future.'"

As part of this collaboration, Rebound will be a Knowledge Partner to the Circular Packaging Association, offering valuable