Serco Middle East partners with The Giving Movement to create sustainable apparel for staff

Serco Middle East partners with The Giving Movement to create sustainable apparel for staff

Dubai, United Arab Emirates: Serco, the international public services company, has partnered with sustainable activewear and streetwear company The Giving Movement, to design eco-friendly workwear for its staff in the Middle East, with plans to expand globally.

With over 4,500 employees and partners in the region, the apparel has been inspired by the need for comfort, durability and sustainability. The partnership is kicking off with the design of unique polo shirts, and more designs are expected in the future. The polo shirts have been specially created using sustainable materials such as bamboo fibre and are being made entirely in the UAE. Dominic Nowell-Barnes launched The Giving Movement in response to his philosophy that “small acts multiplied by many can transform the world.” The partnership with Serco Middle East was formed as a result of the shared values the two companies have towards giving back to the community and operating with purpose.

Serco Middle East is making major commitments to lead with purpose and both companies have a series of synergies when it comes to operating sustainably. Serco is looking to bring its vision to the forefront as a trusted partner of governments, delivering superb public services that transform outcomes and make a