Sharjah showcases its commitment to sustainability at ATM 2023

Sharjah showcases its commitment to sustainability at ATM 2023

- Sharjah registers accelerated growth in tourist numbers

- The emirate's pavilion in ATM attracts heavy footfall from visitors and participants, showcasing diverse tourism offerings including eco-tourism, cultural, sports and adventure experiences.

Dubai: The Sharjah Commerce and Tourism Development Authority (SCTDA) has unveiled "Rehlati," a unique training programme in the emirate aimed at equipping tour guides with the necessary skills to offer comprehensive services in the tourism sector. The first-of-its-kind programme, announced during the Arabian Travel Market (ATM) 2023 held at the Dubai World Trade Centre from May 1-4, seeks to build a proficient workforce to enhance the tourism experience in Sharjah.

The new initiative comprises four specialised training programmes, including 'Explore the Desert with Rehlati' in collaboration with Mleiha Archaeological Centre, 'Explore Nature with Rehlati' in collaboration with Sharjah's Environment and Protected Areas Authority, 'Explore Heritage with Rehlati’ in collaboration with Sharjah Institute for Heritage, and 'Explore History with Rehlati’ in collaboration with Sharjah Museums Authority.

Sharjah pavilion attracts heavy footfall

The SCTDA is overseeing the emirate's pavilion at ATM 2023, and turning the spotlight on the offerings of 20 government and private entities from the tourism, travel, and hospitality sectors. The pavilion aims to showcase Sharjah's competitive and innovative edge, along with its