Smart home market set for double-digit growth in the UAE

Smart home market set for double-digit growth in the UAE

Chef Giovanni Ledon at the launch of SmartThings Energy, demonstrates the Smart Hub refrigerator. — Supplied photo

Published: Wed 6 Dec 2023, 10:29 PM

The smart home market in the UAE is poised to achieve a robust yearly growth rate of 11.13 per cent, projecting a market volume of $113.8 million by 2028, according to research by Samsung, the global electronics major.

Today, Samsung has 2.3 million registered SmartThings users in the UAE alone. The trends reflect a surge in the demand for smart home technology, propelled by the nation’s emphasis on innovation and luxury living.

“All the lineup that we are launching with home appliances are going to smart products. And our smartphones come with embedded with the Smart Things Energy and the Smart Things app as well as TVs. So we continue to expect more than double digit growth,” Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, told Khaleej Times at the launch of the Family Hub refrigerator in Dubai on Tuesday night.

Samsung also demonstrated how its innovations enable a sustainable, connected future as the world gathers in Dubai for the COP28 climate conference. At the event, Samsung highlighted how its SmartThings Energy platform facilitates a transformative