Sustainability a major driver for RAK tourists

Sustainability a major driver for RAK tourists

An overwhelming majority of respondents of a travel insights survey in Ras Al Khaimah consider sustainability as a crucial factor in their holiday choices.

With 82% valuing sustainable destinations, 84% expressing the importance of sustainable accommodations, and 78% prioritizing sustainable activities during their trips, Ras Al Khaimah residents are making conscious efforts to align their travel experiences with eco-friendly practices, says the survey conducted by Censuswide and released by Safarak Travel & Tourism, a prominent destination management company in Ras Al Khaimah.

The survey is aimed to gain valuable insights into the travel habits and preferences of Ras Al Khaimah residents, with a specific focus on individuals aged 25 and above. During the data collection period in June 2023, a total of 505 respondents actively participated in the survey.

The key findings of the survey shed light on several crucial aspects of travel behaviour among Ras Al Khaimah residents:

* Extensive Research: The survey revealed that respondents demonstrated a dedicated approach to travel planning, with an average of approximately 7 hours spent on researching a destination before making their travel bookings. This emphasis on informed and well-planned trips highlights the residents' commitment to ensuring a satisfying travel experience.

* Expenditure Breakdown: According to the survey