Trading Enterprises Volvo ‘Walks The Talk’ with the global launch of an exclusive sustainable sneaker on World Car-Free Day

Trading Enterprises Volvo ‘Walks The Talk’ with the global launch of an exclusive sustainable sneaker on World Car-Free Day

- Volvo Cars partners with the world’s most advanced everyday footwear brand, Casca, to create a limited-edition sneaker inspired by the Volvo XC40 Recharge

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the official representative of Volvo Cars in the UAE, announces a new initiative that clearly emphasizes the car brand’s true commitment to sustainability. The global automotive leader is celebrating World Car-Free day with the global launch of a limited-edition sneaker, created in collaboration with renowned sustainable footwear company, Casca.

Sustainability and the road to climate neutrality remain a core mission for Volvo Cars, signified by the company being a signatory of the United Nations (UN) Global Compact and a supporter of the UN 2030 Agenda for Sustainable Development. With a shared synergetic approach to their sustainability goals, Volvo Cars has partnered with Casca footwear that embodies this eco-friendly vision.

Shared synergy reflected in concept and design

Trademark influences of the XC40 Recharge have been carefully crafted and woven into the process while developing the sneaker. The XC40 was designed to reduce environmental impact, including the use of sustainable materials and served as the perfect muse for Casca, inspiring the sneaker’s design. This partnership is the culmination of a shared vision, personified in the form of